Attention: B2B SaaS Founders & Marketing Leaders

See exactly where your SaaS marketing is losing pipeline. In under 2 minutes.

Answer five questions about your current setup. We audit your ads, targeting, funnel, and reporting. Then we show you the three to five biggest gaps costing you qualified pipeline every month.

Free Instant results No call required

On average, B2B SaaS companies we audit are wasting 30–40% of their paid media budget on the wrong audiences, underperforming campaigns, or tactics that don't map to pipeline. Before we've touched a thing.

Examples of what our audit uncovers

Where B2B SaaS companies are losing pipeline

Audience targeting
High impact
You're paying to reach people who will never buy your services or software.

Most B2B SaaS ad accounts we audit are targeting audiences that are 3–4× too broad. You're spending budget on job titles, company sizes, and industries that have never converted. Nobody stopped to check.

↑ Avg. 18% reduction in wasted spend.

These are real findings from recent audits. Yours will be different.

B2B SaaS companies we've helped grow
Modulr
London, UK
Matomo
Germany
AlternativeSoft
London, UK
ABB
Global
Freedman International
London, UK
Gymcatch
UK
Considerate Group
UK
Modulr
London, UK
Matomo
Germany
AlternativeSoft
London, UK
ABB
Global
Freedman International
London, UK
Gymcatch
UK
Considerate Group
UK
Question 1 of 5
Final step
One more thing

Share your website and we'll check it right now.

The website review is the most valuable part of the audit. We go through it as a buyer would.

What you get from the website review
  • What a qualified buyer sees when they land from your ad
  • Whether your messaging matches the audience you're targeting
  • Whether it's obvious how to get in touch or book a demo
No need to type https:// — just the address
We'll send you the audit summary so nothing gets lost
Your typical deal size — a rough answer is fine
Your performance audit

Here's how your pipeline programme is actually performing.

Scored from your answers and a first look at your website. Here are the gaps we found.

...
out of 100
Your four areas, scored
Fix these first
↗ Your next steps
✓
Audit complete
Done
2
Book your walkthrough call
30 min · live screen-share · free
3
We walk through your specific website & accounts
You keep the breakdown either way
4
Show up and get answers
Check your email for the invite

30-minute screen-share · Free · You keep the full breakdown either way

Final step

Step 2: book your call

Pick a time for your walkthrough call.

30 minutes, live screen-share. We walk through everything we found and what we'd fix first. You keep the analysis either way.

Already booked?

Amy Cahill
My personal commitment to you
Amy Cahill, Co-founder at Quick Fox Labs

If I can't show you at least one specific thing wasting your budget right now, the call was on me and you'll never hear from us again.

This is a 30-minute live screen-share where we go through your ads, your landing pages, and your website as a buyer would. I will find something worth fixing. That's not a guess. It's what happens in every single audit we run.

Terms of the call

Show up on time. We prepare your audit specifically and we can't honour the commitment if we don't get the full 30 minutes.

Camera on, focused. We'll be sharing our screen and walking through live findings. You need to be able to see what we're showing you.

Be the decision-maker. Marketing decisions need to go through you, so we can speak openly about what would actually work for your business.

One shot. No-shows aren't rebooked. We put real prep time into every audit and slots are reserved for people who are genuinely ready to look at this.

Call confirmed. Check your email for the invite.

You're booked.

Read this before we talk.

This covers exactly what to expect on the call, answers to every question we get asked, and five real client case studies with full numbers. Takes less time to read than it does to find a parking space.

Your next steps
Call booked
Done
2
Watch the video
4 min ↓
3
Read the case studies
5 clients ↓
4
Show up to the call
Check your email
Before our call

How the audit works. In 4 minutes.

Amy walks you through what we found, what we look at on the call, and what to expect. Takes less time to watch than it does to read the FAQ.

Watch the 4-minute walkthrough
[ Loom video: add link before going live ]
Real results, real companies

What the programme has delivered.

Six clients across different sectors, budgets, and starting points.

Ayming
Global · B2B Innovation
Ayming
B2B · LinkedIn

Ayming needed leads for a newly launched grant application service targeting niche industries. Quick Fox Labs built a LinkedIn lead gen programme from scratch, testing direct-to-enquiry and content formats.

35×
ROAS Month 1
£105
Cost per qualified lead
48%
MQL rate
20%
Below CPL KPI
Key result
48% MQL rate against a 35% KPI target. New client generated with 35× ROAS in month one.
Matomo
Germany · Analytics SaaS
Matomo
Google + Meta + LinkedIn

Matomo had a strong product but low paid media visibility. QFL built a multi-channel acquisition programme to reach privacy-conscious buyers and scale internationally.

878%
Traffic increase
312%
Increase in demo bookings
£52
Cost per demo
6
Countries
Key result
878% increase in qualified traffic in month 1. Booked demos up 312% at £52 CPD. Expanded to 6 countries in 4 months.
CMME
UK · Mortgage Brokers
CMME
Google + Meta

CMME relied solely on Google Ads with a CPL exceeding £100 and no scalability. QFL restructured their Google account, reduced friction in the lead flow, and introduced Meta as a new channel using UGC.

£30
Cost per qualified lead
£100+
Previous CPL
130+
Leads per month
1%→5%
Conversion rate
Key result
CPL reduced from £100+ to £30 across both channels. Consistently generating 130+ qualified leads per month.
ABB
Global · Industrial Tech
ABB
LinkedIn + Google

ABB needed to generate high-quality leads for a specific SaaS software product with no existing paid media programme. QFL built the strategy from scratch targeting a narrow, senior technical audience.

354
Total leads
£174
Cost per qualified lead
42%
Qualified lead rate
3 months
Timeframe
Key result
354 qualified leads at £104 CPQL with a 42% qualified lead rate. Built from zero in 3 months.
Considerate Group
UK · Sustainability ESG
Considerate Group
LinkedIn + Meta

Considerate Group had no paid acquisition. QFL launched LinkedIn lead gen targeting senior sustainability decision-makers in hospitality, refining audiences month-on-month as data matured.

213
Total leads
£22.41
CPL on LinkedIn
£78
Cost per qualified lead
7 months
Programme length
Key result
LinkedIn CPL reduced from £102 to £20 as the programme matured. 213 total leads at £78 CPQL.
WOW World Group
UK · Childcare Franchising
Meta Ads

WOW World Group needed franchisee leads at scale. Previous Meta activity was low-level and inconsistent. QFL introduced structured lead gen, brochure downloads, and case study campaigns.

274
Leads in 4 weeks
£6.17
Cost per lead
6%+
On-page conversion
1%→6%
Conversion lift
Key result
274 qualified franchisee leads in 4 weeks at £6.17 CPL. On-page conversion rate increased from 1% to 6%.
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